Privacy notice
Last updated: 26 October 2026
This explains what personal information Huthouse collects, why, who sees it and how long we keep it. We have tried to keep it short and plain.
Who we are
Huthouse is the trading name of Darryl Hill, based in Fulham, London. I am the "controller" of your information, which means I decide how it is used.
Email darryl@huthouse.uk or call 07356 202720.
What we collect and why
| When | What | Why |
|---|---|---|
| You send an enquiry through the website form, by email or by phone | Name, email, phone number (if given), business name (if given) and your message | To reply to you and discuss whether I can help |
| You use the AI assistant by chat or voice | What you type or say, a recording of voice conversations, and a transcript | So the assistant can answer, and so I can check it is working properly |
| You ask the assistant for a call-back | Your name, UK phone number, what you need help with and when suits you | To call you back about your enquiry |
Please do not give the assistant payment details, passwords or other sensitive information. It does not need them.
Our legal basis
We use your information to respond to your request and to talk about working together (taking steps at your request), and for our legitimate interest in running a small business and keeping the assistant accurate and safe. We do not rely on your consent for this, and we do not use automated decisions that affect you.
The AI assistant
- It is an AI, not a person. It can be wrong, so check anything important with me.
- It is provided by ElevenLabs, and uses an AI model from Anthropic (Claude) to write its replies. They process your conversation for us, under their terms and our instructions.
- Voice conversations are recorded. ElevenLabs holds the recording and transcript for 365 days and then deletes them. Only I can access them, through my ElevenLabs account.
- It only answers from information about Huthouse. It cannot make bookings or promises. I confirm any call or meeting personally.
- If you ask for a call-back, the assistant sends your name, phone number, what you need help with and when suits you to Make (make.com), which emails them straight to me.
Who else sees your information
- ElevenLabs and Anthropic, to run the assistant, as above.
- Make (make.com), which passes call-back requests from the assistant to my email. Make processes this in the EU and keeps a short record of each request so problems can be fixed.
- Hostinger, which hosts this website and my email.
- FormSubmit (formsubmit.co), which passes messages sent through the website enquiry form to my email.
- Professional advisers or authorities only where the law requires it.
We do not sell your information or use it for marketing. Some of these providers may handle data outside the UK, including in the United States. Where they do, we rely on the safeguards the UK GDPR allows, such as the UK's approved contract terms.
How long we keep it
Enquiries, call-back details and assistant conversations are kept for up to 12 months and then deleted. If you ask us to delete yours sooner, we will, unless the law requires us to keep it.
Your rights
You can ask to see the information we hold about you, correct it, delete it, restrict or object to how we use it, or receive a copy. Email darryl@huthouse.uk and I will reply within one month. To help us find a conversation, tell us roughly when it took place.
If you are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113. We would appreciate the chance to put it right first.
Changes
If this notice changes in a way that matters, we will update the date at the top.